QBP Dealer’s Choice 2018 Campaign 

This campaign was all about addressing how retailers may feel powerless in the face of a rapidly-evolving industry and empowering them to choose the direction they want their business to go in. With Dealer’s Choice, retailers can opt to only work with brands that support a sustainable industry through enforcing MAP and having channel integrity. We wanted to highlight that idea along with QBP’s new Community Grant, which is only open to Dealer’s Choice participants.