This campaign was all about addressing how retailers may feel powerless in the face of a rapidly-evolving industry and empowering them to choose the direction they want their business to go in. With Dealer’s Choice, retailers can opt to only work with brands that support a sustainable industry through enforcing MAP and having channel integrity. We wanted to highlight that idea along with QBP’s new Community Grant, which is only open to Dealer’s Choice participants.
Renee Hoffmann 