QBP Retail Fulfillment Services

In order to help our retailers match the speed of the modern day marketplace, QBP launched Retail Fulfillment Services. The goal of this campaign was to simplify something that can seem overwhelming (optimizing your shop’s website or POS system for online ordering and direct delivery) by selling the benefits of the program above all else. Throughout the copywriting process, I worked directly with the president of SmartEtailing to ensure that the copy on QBP.com seamlessly transitioned to the copy on SmartEtailing’s website. This was also my first time using an AIDA format to craft my message.